Big Data – Dangerous:
Big Data is as much a public service announcement as it is an indie band. They’re here to inform us that we are being watched and monitored like never before.
Daniel Armbruster (of Joywave) and Alan Wilkis, who comprise the New York based electronic indie outfit, take a nonsensical approach to informing the masses of the breach in their privacy. Enlightening us to the glorious digital future already in our midst and all the new age voyeurism we subject ourselves willingly to when surfing the internet. What better way to prep us for the coming singularity then indie pop music? Ruggedly awesome and catchy indie pop music at that.
Dangerous has a bassline that’s about as dirty as the NSA’s secrets. So dirty that you can’t help but to delve deeper in again and again. Addicting and informative, this track is what happens when great potential meets proper execution. Everything about this song is so much larger than just a two man project. The level of production and thought put into Dangerous sometimes isn’t even seen on tracks by the bigger names in music. So kudos to you gents.
The music video for Dangerous is a great deal more then just your average music video. Rightly dubbed The Facehawk, the interactive music video is an experience in and of itself. Just let Big Data borrow the keys to your Facebook castle for 5 minutes and watch your timeline come to life in the form of a bird of prey. It’s alright to be nervous about sharing your personal information, in fact I think that is kind of the point of it anyways. If you do manage to muster up the courage to experience the video you might be left with an unsettlingly feeling afterwords from being faced with all the information about you that is in the public domain.
Big Data’s only two songs, Dangerous and The Stroke of Return, are going to see a proper release on the band’s up coming EP 1.0, which I’m sure will be released before 2014. I’m tremendously excited for more music from these guys and can’t wait to see what ingenious method they come up with this time for sharing it with the world.
Big Data – The Stroke of Return:
You’ve already let Big Data onto your Facebook so why not get onto theirs.